Rolls-Royce Dawn

Rolls-Royce Motor Cars today confirmed the new name for 2016’s new Wraith soft-top: it’ll be called the Rolls Dawn.
The name was announced at the annual dealer convention in Los Angeles for 130 retailers around the world.
‘Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date,’ said Torsten Mueller-Oetvoes, Rolls’ CEO. ‘Dawn is a beautiful new open-top motor car with a name that suggests the fresh opportunities that every new day holds – an awakening, an opening up of one’s senses and a burst of sunshine. It will be the most social of super-luxury motor cars for those beautiful people who wish to bathe in the sunlight of the world’s social hotspots.’

Rolls-Royce Dawn: a quickie history

Forget the English christian name; this is instead designed to conjure that magical time in the morning, a fresh start.
And there was a Rolls Dawn, too - applied in 1949 to just 28 drophead bodies built up until 1954.
From spring 2016, it will be applied again to the convertible Wraith, as Goodwood rolls out extra bodystyles to its smallest Ghost range, reflecting the diversification strategy seen on the larger Phantom family.